Digital Marketing

Way to Alter is a leading full-service digital marketing agency that provides internet marketing services that focus on growing your business. We can help you increase traffic, and drive more leads and conversions to your website.

---

Digital marketing is a multifaceted strategy aimed at targeting, reaching out to, and building relationships with customers online, across a broad range of channels, ultimately getting them to make a purchase and more purchases in the future. The results of digital marketing are dramatic. Blogging alone can help brands bring in 67 percent more leads than those that never post. SEO also boasts a conversion rate of 14.6 percent, which is dramatically higher than the 1.7 percent conversion rate that traditional outbound methods deliver. Digital marketing services consist of the following tactics: - Content Marketing - Search Engine Optimization (SEO) - Video Marketing - Google Ads - Email Marketing - Social Media Marketing A digital marketing agency employs various tactics, strategies, and online tools to help a business attain its marketing and sales goals. This can make planning and executing a successful digital marketing campaign a challenging prospect for most solopreneurs and smaller marketing departments. Companies turn to social media agencies when they need help with establishing and maintaining a social media presence. Social media agencies can manage and produce social content and set up advertisements on social platforms like Facebook, YouTube, and Instagram. They will also offer services related to responding and reacting to customer interactions on social media platforms. They may also offer influencer outreach for cross-promotion or affiliate marketing. A digital marketing consultant is a professional who may or may not be affiliated with a digital marketing agency. Digital marketing consultants have a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy. They can identify weaknesses in your current strategy, areas of improvement, and the best way to make the most gains. They may also have a network of other marketing professionals or agencies they can refer you to for further assistance.