Business Development

We can help you with Business development your activities extend across different departments, including sales, marketing, project management, product management, and vendor management.

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What Is Business Development? The most accurate definition of business development is a set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way. In practice, however, most companies use the term differently, depending on what they need that role to do for them. For example, Business Development in a SaaS scaleup usually involves a lot of cold outreach to potential customers. In a big, multinational company, on the other hand, Business Development may do market analysis for new-market entry or a new line of products. Despite the differences, however, business developers across companies share one common goal: spotting and implementing new growth opportunities. The key here is “growth opportunities.” In most situations, “new opportunities” means more than “new clients.” It also includes: - Getting new partners - Entering new markets - Developing new products But how is this different from marketing anyway? At first glance, there seems to be a lot of overlap between business development and marketing, but there are some key differences. What’s The Difference Between Marketing and Business Development? The division between business development and marketing can often be hard to identify and can be made more difficult by the fact that business development can look drastically different from company to company. Here’s the difference: Marketing is primarily about attracting new leads and customers. Business development is about building relationships with organizations to generate new opportunities.